In this 1:37 minute animated video, I created a clear and easy-to-understand user guide to the new GoPass Tap fare cards for Dallas Area Rapid Transit (DART). Available in both English and Spanish, the animation is modular, so that snippets can be easily extracted for use in social media and on DART's website and digital kiosks. I created all graphic elements, either as freeform digital illustrations or by modifying vector art or DART vehicle schematics, I also created the storyboarding, helped with script writing and provided all of the motion graphics work. Seven years later, this remains in DART's top ten most watched videos of all time on YouTube.
"How to Use Your Transit Card" Animated Video for DART
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