One of Lennox's marketing goals was to expand upon the Salesforce entries for "walk-in" traffic to the retail store: Lennox PartsPlus. To accomplish this, we launched an omni-channel, promotion-driven lead generation campaign, with a landing page, email series and in-store, point-of-sale signage.
My responsibilities: Concept, comprehensive design and UI, and copywriting.
The message and graphic choices appealed to our largely male audience, while remaining visually appealing for all, thanks to the use of artistic, black and white photography.
The campaign proved to be hugely successful, dramatically exceeding the benchmarks and even the best possible expected outcomes.
In-store customer journey step 1: Exterior window clings
In-store customer journey step 2: Floor decals in every isle
In-store customer journey step 3: Point-of purchase counter mats.
Not only do these mats provide the customer with enhanced information, they also provide the sales associate with key talking points. I was responsible for all copy / information.
In-store customer journey step 5: Exit signage