State Fair multi-channel campaign

2019 concept and creative to promote the annual "Ride DART to the State Fair of Texas" initiative for Dallas Area Rapid Transit (DART), with the secondary message of a coupon when using the app. I developed the concept, refined it with feedback from my team and I was responsible for every design application, from print to transit vehicle advertising.

Transit advertising

Magazine advertising

I re-imagined the design in numerous shapes and sizes, from full page to half to quarter page ads and even spreads.

In the top example, for the State Fair tourism guide, the design was modified to give specific transit directions, and paired with a customized version of our system map to create a spread.

Backlit street signage in Downtown Dallas

Rail platform signage, visible from on-board the train

Newspaper advertising examples

Over 20 different sizes and shapes of newspaper ads ran, some in color, some in black and white; some in English and some in Spanish.

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